Changing Market, New Opportunities & Top Go-to-Market Challenges
Scroll down for ways to capture your share of the $153.6B opportunity!
The state, local and education (SLED) market is facing unprecedented change as a result of new Federal policies, but IT-related spending is projected to exceed $153.6 billion in 2025 (6.4% increase).* This growing investment highlights vast opportunities within the public-sector market, but also brings complex challenges that companies must navigate to succeed.
Government Technology recently surveyed over 200 private-sector leaders to understand their go-to-market challenges. The graphic below highlights today’s top five SLED go-to-market challenges, and how you can overcome them to drive success in a market that is wide open for business.
Gaining valuable mindshare with government prospects can be challenging. In-person events are the preferred opportunity to connect face-to-face with decision-makers and foster strong relationships.
Once you get their attention, it’s essential to nurture those connections and be perceived as valuable. We make it easy for you to do that. Our turnkey Go-to-Market Services help you engage with decision-makers through targeted webinars, custom content creation, and lead-generation campaigns.
Breaking through the noise requires compelling messaging. Our content team of SLED experts speak the language of government. We help you create impactful, audience-specific content — from thought leadership articles to custom videos — that speaks directly to the needs of your audiences.
Standing out means clearly conveying your unique value. Our market intelligence tools, such as Industry Navigator and Industry Insider, provide actionable insights on purchasing trends, budget allocations and challenges. This data empowers you to build value propositions that directly address the pain points and priorities of your target audience.
It’s critical to put your message where the market is. Our Go-to-Market Services leverage a multi-channel strategy that combines digital advertising, email marketing, and custom content to build your brand and generate actionable leads. We will also help you strategically allocate your budget for maximum impact!
A deep understanding of customer needs is key to effective engagement. Our membership programs provide access to an intimate network of public-sector influencers and exclusive research that will help you gain a deeper understanding of prospects.
Digital Communities / Digital States / K-12 & Higher Education Councils / AI Council / Future of Data Council
* Source: “Winning in the SLED Market 2025: Optimism, Challenges, and Strategies for Success,” Government Technology’s Center for Digital Government survey of vendors selling to SLED agencies. The full report is available exclusively for Industry Navigator Premium members! Learn more.
As the leading partner in SLED success, we’d love to learn about your top challenges and help you secure a larger piece of the $153 billion pie.
Our synergistic capabilities — marketing services, content creation, market intelligence tools, membership networks and in-person events — empower companies like yours to capitalize on the vast opportunities in this rapidly growing market.
Your Partner in Success,
Contact us today to learn how we can help you navigate the evolving state and local government and education markets.